BarkYard

BARKYARD

For BuzzFeed’s collaboration with Scott’s Miracle Gro, working from an existing concept, I created illustrations, icons, packaging, social post templates, and brand guidelines for BarkYard, a dog-friendly version of their fertilizer and soil improver.

Packaging

Selected excerpts from BarkYard brand guidelines

Original concept creative direction by Jeremy Perez-Cruz, original concept art direction by Kar Kay Ho